Doorway Pages Expained

What are Doorway Pages?
Doorway Pages trick the users and by cheating in Search Engines and showing a false wesbite by redirecting visitors to another wesbite. Keywords are stuffed into META tags to take advantage over the other pages in the Search Engine. Doorway Pages are commonly known as Jump Pages, Zebra Pages, Portal Pages, Bridge Pages, Entry Pages, Gateway Pages and others.

In other words, they spamindex the Search Engines. Doorway Pages can be sometimes slow and irritating, taking much loading time and getting the visitor frastrated enough to lose temper and leaves the site. Doorway Pages use some type of cloaking method.

How do Doorway Pages work?
When a visitor types keywords in a Search Engine, it will automatically come up with results related to the keywords typed in by the visitor him/her self. Therefore, they use high ranking keywords to achieve a high ranking in Search Engines and use the META refresh command to fastly redirect the visitor into another website automatically without the user intention to do so.

This is done by using some type of Scripting language such as Javascript which is Client Sided or any Server Sided script such as PHP or Perl that can generate a dynamic webpage everytime a visitor visits the webpage. Redirection can be set either from the .htaccess file or else from the Server Configuration File.

The scope of using a Doorway Page is for the Search Engines and not for the visitors. Somtimes, a doorway page copies another website that already has a high ranking in the Search Engines and steals its identity to portrait a new website and take over it. This is called cloaking.

What is Cloaking?
Cloaking websites have to be Search Engine Friendly (SEF) as by graphical means and also by navigating means or else it will get banned from the index for an undisclosed amount of time. These types of sites can easily be identified by their IP address and/or User Agent whether it's a visitor or a bot. The show a site to the visitor but a different one to the Web Crawler by using Server Side Scripts.

Since the META refresh command can't be used with certain Search Engines and can often fine you with a penalty, Javascript is used, or else by displaying false hyper links with keywords out of scope on the subject and redirected to the site at ease.

What are Content Rich Doorway pages?

Content Rich Doorway pages are more sophisticated doorway pages and make their way to the top in Search Engines without using any means of redirection. In these types of pages, visitors are placed with links to take them to another page. They need to be human-friendly and having a pleasant appearance.

Most of the pages found online are Content Rich Pages and are redirected either to Maximize SEO campaigns or by increasing Pay-Per-Click compaigns.

Until next time,
DarkSolo